Northern Territory visitors spend $2 billion in 2015
Spending by domestic and international visitors to the Northern Territory last year hit $2 billion for the first time in six years.
The expenditure was driven by a surge in Australian holiday-makers to the Territory in 2015, which saw a 29 per cent increase on the previous 12 months.
The latest visitor statistics from Tourism Research Australia show the Territory is on track to reach the target of a $2.2 billion visitor economy by 2020 if current growth continues.
For the year ending December 2015, the Northern Territory received 1.6 million visitors, up 20 per cent. Holiday makers make up the bulk of these visitors with 792,000 people holidaying in the NT last year, up 21 per cent.
As well as spending more, holiday makers also stayed longer, with total holiday nights up 12 per cent to 4.9 million nights.
While international holiday visitors remained on an upward trend, increasing by 5.4 per cent, the great result for 2015 was largely driven by a significant spike in domestic visitors, which last year reached 551,000.
Other highlights from the National Visitor Survey for the 12 months to December 2015 include:
- Total visitors to the NT – up 20 per cent to 1.3 million
- Total nights to the NT – up 27 per cent to 8.3 million
- Total expenditure in the NT – up 7 per cent or $100 million.